The Comcast Building – formerly known as the GE Building, the name it officially held from 1988 to 2015; known as the RCA Building from 1933 to 1988; and sometimes known by its address, 30 Rockefeller Plaza – is an Art Deco skyscraper that forms the centerpiece of Rockefeller Center in midtown Manhattan, New York City, United States.
Known as the RCA Building until 1988, it is most famous for housing the NBC television network headquarters. At 850 feet (260 m) high, the 70-story building is the 14th tallest in New York City and the 39th tallest in the United States. Some of the building’s nicknames include The Slab and 30 Rock.
The building underwent a US$170 million floor-by-floor interior renovation, which was completed in 2014. After it completed, it was renamed the Comcast Building, complete with new Comcast signage at street level and atop the building, including the display of the iconic NBC Peacock logo on the building’s exterior for the first time.
The building was completed in 1933 as part of the Rockefeller Center. The noted Art Deco architect Raymond Hood led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric. It was the first building constructed with the elevators grouped in the central core. During construction, photographer Charles Clyde Ebbets took the famous photograph Lunch atop a Skyscraper on the 69th floor. National Broadcasting Company, also owned by General Electric, leased space in the building.
The office of the Rockefeller family occupied Room 5600 on the 56th floor. This space is now occupied by Rockefeller Family & Associates, spanning between the 54th floor and the 56th floor of the building. John D. Rockefeller had a private vault in the basement of the building, accessible via a private elevator from his office.
In 1985, the building acquired official landmark status. The RCA Building was renamed as the GE Building in 1988, two years after General Electric re-acquired the RCA Corporation.
The building’s address became the title of the NBC sitcom 30 Rock, which follows the cast and crew of a fictional television show filmed inside the building. Aside from two live episodes, which were produced at NBC’s facilities inside the building, the series, which ended in 20ld. An additional marquee, added on the Sixth Avenue side of the building in fall 2014 as part of its massive renovation, advertises The Tonight Show Starring Jimmy Fallon. Unlike most other tall Art Deco buildings constructed in the 1930s, 30 Rockefeller Plaza has no spire on its roof.
Below the building is a shopping concourse, connected to the lobby via an escalator. The open lobby’s rich materials and reduced black and beige ornamental scheme is enhanced by dramatic lighting. Granite covers the building base to a height of 4 feet (1.2 m), and the shaft has a refined facade of Indiana Limestone with aluminum spandrel panels.
The 65th floor of the building is an event room and restaurant named the Rainbow Room. It was revamped and reopened to the public with new operators until it closed in 2009 due to the economic downturn. The interior of the Rainbow Room holds landmark status, awarded by the New York City Landmark Preservation Commission in 2012. Following extensive refurbishment, the Rainbow Room reopened in fall 2014.